I know that it's kind of counterintuitive. After all, how can shorter be better? But it's true. You want your press releases to be effective. That means you are shooting for measurable results. The results have, time and again, proven that a shorter press release works better.

Five hundred words will allow you to explore just three to four ideas within the press release body. So pick your ideas very carefully. To make sure that you convey your messages clearly, you may wish to employ sub-headers. Bold the sub-headers for a clearer presentation style. When visitors scan your press release, the bold texts will be more likely to catch their attention.

Tip 4: Remember those anchor texts!

A press release can get you valuable back links from many well respected authority sites. These are websites that have been around for years, and many of them have high page rank.

Sure, you may be after the initial traffic rush, which will last for about two weeks or so. But what happens after the initial surge of traffic? Well, you can always rely on organic search traffic.

Like articles, press releases also remain online indefinitely. Since you are allowed to choose your desired anchor texts when you issue paid press releases, why not do some off-site SEO in the process?

Choose your anchor texts wisely and reap the SEO benefits that come with the back links. The links will help boost your search engine rankings. When that happens, you will be receiving organic search traffic. Organic search traffic will become your source of long term traffic.

As you can see, drafting a press release for online publishing can be very different from drafting a release for print publishing. That is because the Internet is a completely different medium, so it requires a very different approach. Keep the above tips in mind and profit from your next press release!

About the Author: Darren Chow is a full time article marketer. He founded a successful press release distribution service. Press releases are published on high page rank sites, including the brand new latest breaking news website.